Vacatures in Marketing

An insurer’s guide to embracing the digital transformation

Bron: Sander van der Meijs, Senior Manager | Anouk Zevenbergen, Director KPMG - 19 februari 2021

Executives in the Dutch insurance industry are investing in future oriented initiatives to surf a perfect storm of converging market threats . And while Covid-19 appears to have limited immediate financial impact on the insurance industry, it has caused a fundamental shift in other areas. Customers' sudden focus on digital, for instance. Accelerators such this can drive digitization and insurers can leverage the momentum of this unstoppable force. In order to get 'connected', insurers focus transformative initiatives on improving customer experience, digitizing processes and customer interactions, as well as adding new services to extend the value chain. But there's more to be done. Here's what – and how.

Increasingly, insurers find themselves in a squeeze. On the one hand they need to perform and address today's challenges. On the other hand, they feel the urge to transform and prepare to be fit for the future. However, the daily grind of pushing down costs, increasing efficiency and serving customers consumes most of the attention.  All too often, this prevails over forward-looking transformative programmes, such as investing in new technologies, transforming their operating model and enabling a growth agenda.

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