Vacatures in Marketing
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Lead digital marketing specialist - AEGON

Locatie: Nederland
The Lead Digital Marketing Specialist is responsible for email marketing supporting all sales channels, including triggered campaigns and implementation of automation across the marketing technology stack. Concept and execute personalized email experiences through automation to drive revenue, engage audiences, and tie back to a sales outcome.


  • Act as subject matter expert in marketing execution tools (Salesforce Marketing Cloud) to ensure out of the box functionality is maximized. 
  • Supervise a team of Digital Marketing Specialists to optimize the execution process and ensure success of marketing automation goals; provide coaching and training.
  • Create programs that improve email marketing outcomes, such as A/B testing, lead scoring, segmentation, automation and journey creation; analyze results.
  • Execute journey automation.
  • Partner with the Marketing Automation team to understand dependencies and integration.


  • Bachelor’s degree in marketing or business field, or equivalent experience
  • Eight years of digital marketing experience
  • Experience in email strategy and execution
  • Experience leading a team or projects in performance improvement or automation
  • Experience implementing, operating, and managing comprehensive marketing automation capability for a large organization, including marketing campaign execution across email, social, and web; plus lead scoring, nurturing, and lifecycle management 
  • Thorough knowledge of optimization and marketing performance metrics

Preferred Qualifications

  • In-depth knowledge of email best practices, key performance drivers, and toolsets

Behavioral & Leadership Competencies

  • Analytical and quantitative skills
  • Self-motivated with the ability to work in a fast-changing and deadline driven environment

Our Culture  

At Transamerica we promote a Future Fit mindset. What is a Future Fit mindset?

  • Acting as One fosters an environment of positive collaboration
  • Accountability allows us to own the problem as well as the solution
  •  Agility inspires new ideas, innovation and challenges the status quo
  • Customer Centricity encourages an above average and beyond approach to our customers

Working Conditions

  • Office environment
  • Occasional travel for cross-functional meetings

Informatie en sollicitatie:

Direct solliciteren:

Graag ontvangen wij je sollicitatie voor de vacature van Lead digital marketing specialist bij AEGON in Nederland inclusief CV via deze directe sollicitatielink.

Vacature geplaatst op

07 oktober 2018
Direct Solliciteren

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Argonweg 14
1362 AA Almere

Postbus 60184
1320 AE Almere

Tel: 036 - 7440 136

KvK 32090652
ING Bank NL91INGB065.42.67.456
BTW NL.8106.57.041.B01

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Ook een vacature plaatsen? Neem contact met ons op:

Nienke Smit   Pieter Lammers
Nienke Smit
  Pieter Lammers
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