Product Marketing Specialist - Fixed Income

Department

The Product Marketing Specialist for Fundamental Fixed Income strategies will play a pivotal role in shaping how Robeco’s investment strategies are positioned and communicated across channels and regions. This role combines strong investment knowledge, storytelling ability, and a commercial mindset to develop and execute marketing strategies that resonate with Institutional and Wholesale clients. The ideal candidate will be a collaborative partner to the Investment teams, a strategic thinker, and a skilled communicator who can translate complex investment ideas into compelling, client-ready narratives.

Position & Requirements

Strategic Planning & Positioning

• Develop and execute marketing strategies for investment products that align with Robeco’s commercial goals and support long-term positioning.
• Define differentiated product messaging that clearly articulates the value of our investment strategies.
• Collaborate closely with Client Portfolio Managers to ensure marketing narratives reflect investment convictions and market context.

Content Development & Campaigns

• Create and manage a suite of marketing materials (brochures, sales aids, digital content).
• In collaboration with the Investment Writers Team, develop tailored narratives and campaign messages for Institutional and Wholesale audiences.
• Work closely with channel marketing teams to adapt global messaging to regional needs, ensuring relevance and resonance across markets, supporting alignment between global product narratives and local distribution priorities.
• Ensure consistency in messaging across all channels and materials.

Market Research & Analysis

• Closely work together with Market Intelligence colleagues to conduct market and competitor research to understand trends, client needs, and opportunities for differentiation.
• Use insights to inform product positioning and go-to-market strategies.

Go-to-Market Execution

• Lead go-to-market plans for new product launches and enhancements.
• Coordinate with cross-functional teams (sales, product development, investment teams) to ensure successful execution.
• Develop post-launch campaigns to drive adoption and engagement.

Sales Enablement

• Equip sales teams with client-ready storytelling tools, modular introductory presentations, and tailored content to support client engagement and business development.
• Develop scalable, client-tailored content and talking points for use across distribution channels.

Digital Distribution

• Collaborate with the Digital Marketing team to enhance the digital client experience.
• Leverage digital channels (web, social, email, paid media) to maximize reach and impact.

Performance Monitoring

• Track and analyze marketing effectiveness using data-driven insights.
• Report on key metrics and continuously optimize strategies.

Governance & Collaboration

• Ensure consistency of messaging and data across all product marketing outputs
• Act as the central marketing authority for assigned strategies, with deep understanding of related markets
• Represent the team in cross-functional business and regulatory initiatives

Required experience and skillset

• Proven product marketing experience within the Asset Management industry; a background as a CPM or Investment Specialist is advantageous
• Strong technical understanding of fundamental fixed income investment products and strategies
• Demonstrated ability to translate complex investment strategies into compelling, client-relevant narratives
• Entrepreneurial mindset and intellectual curiosity
• Strong written and oral communication and presentation skills
• Effective collaboration skills and ability to engage with multiple stakeholders and quickly build relationships
• Excellent project management/organizational skills, including the ability to multitask, be consistently responsive, and manage changing priorities while meeting often strict deadlines

We offer

A unique and dynamic working environment in the top of the industry. Our business is well positioned for growth supported by a focused strategy. The team is informal, energetic and motivated. The remuneration is attractive and at market level.

Diversity and Inclusion

Robeco is committed to promoting diversity, equity and inclusion amongst its employees. We consider this to be a core value in the way we build our strategy, how we operate, how we recruit and how we shape our culture. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.

All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.