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Proposition Designer - PwC

Locatie: Amsterdam
As a Proposition Designer, you will be the internal champion for developing value propositions that provide awesome benefits to our clients.

As a Proposition Designer, you will be the internal champion for developing value propositions that provide awesome benefits to our clients. You will be responsible for: developing value propositions in co creation with our PwC Professionals from different lines of services/Business Aeras, creating go to market plans and ensure our product offering is commercially successful from strategy to execution.

We are currently looking for a new colleague to join our Value Proposition Development team. This team is responsible for proposition development within PwC and the commercial activities regarding these propositions.

Your responsibilities will include:

  • Facilitate the translation of market themes and business challenges into concrete value propositions and help develop (and execute) the Go-to-Market strategy throughout accounts and industries.
  • Drive Go to market (training, Sales material, Marketing) for the Value Propositions, both internally and towards clients.

You will team up with:  

  • Proposition owners within the organization mainly Partners, Directors and Senior Managers
  • Business Development to support new sales and up/cross selling activities, including participation in customer and prospect meetings.
  • Marketing to develop content and programs that drive and support new customer acquisition and product adoption.
  • Marketing Intelligence to identify customer and business insights, present results and generate relevant reports.
  • Experience center to imbed our BXT approach.
  • Cross-functional (development) teams to ensure timely communication and operational readiness to implement services, deliver on promised value, and achieve goals.


  • A bachelors or master’s degree in Marketing, Business or Innovation
  • Able to work in a role that combines both strategic and operational tasks in a highly dynamic organisation.
  • Experience with Startup/Venture way of working
  • 3-5 years of working experience in a similar role including demonstrable experience in:
    - Design thinking (Strategyzer), Agile, Scrum
    - Understanding of pricing (strategies)
  • Proven track record in preferable the B2B market
  • Ability to quickly understand a highly complex product & market, both from Strategy to Execution
  • Comfortable in thinking in business models and personas needed for decision making and setting the right priorities in realisation of the targets
  • Fluent in English
  • Can drive a project to delivery through hands-on project management
  • Strong analytical skills, able to effectively process and structure large amounts of information
  • Excellent working level of PowerPoint, preferably also Salesforce

What do we offer
Working at PwC means enjoying an extensive package of employee benefits with consideration for your future growth and flexible approach to work and life:

  • Extensive coaching with a focus on your personal development
  • Excellent education and (international) training opportunities
  • Flexible working hours
  • An open culture in which you can practice giving and receiving feedback
  • Opportunity to work abroad to gain international experience
  • Play an important role in helping our clients with trending topics
  • The opportunity to contribute to several internal projects such as corporate responsibility, several specific networks, diversity, innovation and/or recruitment
  • Team events
  • iPhone, laptop and lease car or compensation
  • At least 30 vacation days

Are you interested in this vacancy and do you meet the requirements? View our application process here or apply directly by clicking the button. We would like to receive the following documents:

  • Resume
  • Cover letter

Information and application:


Please send your application for Proposition Designer at PwC in Amsterdam including your CV via our website.

Job posted

24 augustus 2019
Apply Now

More information:

If you have any further questions please contact Michel Dijkstra, Senior Manager Clients & Markets and founder Value Proposition Development Program.

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Transistorstraat 7
1322 CJ Almere

Postbus 60184
1320 AE Almere

Tel: 036 - 7440 136

KvK 32090652
ING Bank NL91INGB065.42.67.456
BTW NL.8106.57.041.B01

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Nienke Smit   Pieter Lammers
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