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Senior Digital Marketeer - AEGON

Locatie: The Hague

We are looking for a:

Senior Digital Marketeer

Job

To accelerate digital transformation and to exploit synergies and international best practices, a new Digital Center of Excellence (CoE) is currently being staffed for continental Europe and Asia. The center will facilitate all country units in the region and is organized around the following areas of expertise:

  • Analytics
  • Digital Marketing & User Experience
  • Digital Strategy & Business Development 

In the Digital Marketing team we will bring together top talents with the experience, skills and knowledge to help our local businesses.
 
As a Senior Digital Marketeer you will help to increase the level of maturity on Digital Marketing of the Aegon brands worldwide. You will do this by creating and implementing Digital Marketing programs and capabilities that will boost digital performance, improve media spend efficiency, improve user experiences and leapfrog digital progress. This includes programs related to Marketing Automation, CRO, Attribution Modelling, Customer Journey Management, Personalisation/ Targeting, digital distribution channel management and Thought Leadership creation. Thereupon you will advise countries upon strategy and tactics concerning SEA/ SEO, paid media channels, Social Media, CRO, web analytics and A/B testing. You will lead and manage these programs in close cooperation with the various local digital marketing teams in the countries and agencies to have the programs implemented.
 
Your duties will include the following:

  • Digital Marketing Evangelist. Advising & supporting on Digital Marketing activities, tactics and strategy such as Paid Media, CRO, SEA/SEO, Social Media, webanalytics, A/B testing. Playing a leading and enabling role in equipping the wider organization with the skills required to carry out Digital Marketing
  • Project Management. Creating, initiating, leading and managing Digital Marketing projects and programs group wide that will increase Digital Maturity
  • Analyse. Detect opportunities for Digital Marketing performance, Ecommerce, Channel Optimisation and operational efficiency improvement
  • You will translate the business needs of the countries into actions to raise awareness, increase sales conversion and/ or improve retention   
  • You will be responsible for clear communication between the various countries, departments and work closely with the various stakeholders
  • You will drive innovation and develop new ideas and concepts in the field of Digital Marketing, Marketing Automation and Ecommerce for the group
  • You will help to grow the capabilities of Aegon country units by training others on the job and helping them to implement best practices
  • Stakeholder management. You will help to establish good relationships with the various stakeholders in the Aegon country units and be an ambassador for the CoE
  • (Co-)create and carry out Digital Marketing Strategies for the country units and the CoE.

Profile

As a Senior Digital Marketeer you are a result oriented professional with high level expertise on all aspects of Digital Marketing and Ecommerce, comfortable with working in a dynamic, international environment, with excellent intercultural communication skills and able to effectively manage and prioritize a variety of digital projects and activities.

Moreover, you have the following qualifications

  • Minimum Bachelor degree in Marketing, Economics, Data analytics, Digital Communications or related fields
  • At least 5-7 years digital experience of which at least 2 years in a Digital management position
  • Team player with hands-on mentality
  • Strong digital marketing skills and expertise. Deep understanding of SEO/ SEM, CRO, Web Analytics, A/B testing, affiliate marketing, Social Media, Customer Journey Management, personalization, targeting and UX
  • Know basics of web technology (html, CSS)
  • Well acquainted with Marketing Automation tooling, Attribution Modelling, Mar- Tech/ Ad-Tech stacks such as DMP, DSP, SSP and Programmatic buying
  • Experience with Google Marketing Cloud is a pre (GA360)
  • A strategic thinker with a hands-on mentality
  • Should be able to manage and influence a range of different stakeholders
  • Highly skilled English speaker (mother tongue or equivalent)

What we offer

Aegon aims to be an employer of choice in the financial services industry. As a global company, we offer excellent terms of employment, a very diverse and inspiring environment and development opportunities. Moreover we offer:

  • A competitive salary based on 40 hour working week
  • A good work/ Life balance including a minimum of 25 vacation days
  • A commuting allowance
  • An excellent pension plan and discounts on Aegon products
Locatie:
The Hague

Informatie en sollicitatie:

Direct solliciteren:

Please send your application for Senior Digital Marketeer at AEGON in Den Haag including your CV via our website.

Vacature geplaatst op

02 oktober 2018
Direct Solliciteren

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Contactgegevens

CareerGuide

Argonweg 14
1362 AA Almere

Postbus 60184
1320 AE Almere

Tel: 036 - 7440 136

KvK 32090652
ING Bank NL91INGB065.42.67.456
BTW NL.8106.57.041.B01

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Ook een vacature plaatsen? Neem contact met ons op:


Nienke Smit   Pieter Lammers
Nienke Smit
n.smit@careerguide.nl
06-41454957
  Pieter Lammers
p.lammers@careerguide.nl
06-41454956
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