This is an exciting time at NN Group, as we have launched our new and ambitious brand positioning and strategy called ‘supporter of change’ in 2022, which we are currently finetuning and expanding towards marketing and other areas within NN. With that we are putting more emphasis on the brand to drive our business forward.

At NN Group our ambition is to be the industry leader known for customer engagement, our talented people and impact on society. For this NN wants to build strong, relevant relationships and engage with (potential) customers, business partners, relations, intermediaries, employees and job seekers, and society at large resulting in boosting our sales, reputation, and referrals. Measured via brand consideration and NPS-r.

As a B2B2C-player (sales via intermediary, B2B and direct) we have to develop disruptive marketing strategies, to get the buyer’s attention and generate an interest or even hunger for our products and services. Via brand engagement marketing we aim to generate attention and earn trust by answering the questions that they have by sharing interesting and relevant resources, content and inspiration.

What are you going to do?

Team management: You are a member of NN Group's Brand Marketing management team combining all NN brands and 11 markets. You work closely with the Group CMO and the other teams within the unit to develop and communicate the brand engagement strategy in a relevant and effective way to all stakeholders (customer, society, employees), for all products, services and sponsorships and all markets within NN Group. You align with (senior) management regarding activations, content and events within the organization.

As a manager you are an inspiring, focused and structured lead team. You are a strategic, tactical and operational skilled engagement builder that knows how to reach the hearts and minds of your target audience, think out of the box, but also master the skill of focus, integration and kill your darlings. Within the brand marketing unit, you are the expert and inspiration on brand content development, social media and live engagement and activation. With your team you are co-responsible for contributing to the group's brand related customer targets (brand considerations and NPS-r) and employer targets (e-NPS) by achieving our brand marketing goals (efficiency and effectiveness) for digital and live engagement and community building.

Optimalisation, process and operations: You bring your expertise and experience to bring NN Group's brand engagement to the next level. For this, together with your team and local organizations, you develop and execute the annual brand content strategy and tactics, the annual calendar and brand content and activation campaigns for our Nationale-Nederlanden brand in The Netherlands, as well as develop and execute the annual event strategy and tactics, the annual calendar and events for the Nationale-Nederlanden brand in The Netherlands and NN Group.

You will initiate processes and automation that improve our service and make our marketing efforts more efficient and effective. You work within relevant budgets, ensuring accurate cost allocation and forecasting. You measure the impact and success of the brand engagement efforts; identify customer, employee and sponsoring trends and needs to develop brand engagement plans and optimize our brand engagement strategy in close cooperation with the other teams within the unit. You are known for working data driven and are a trusted advisor when providing advice and guidance to business development and local marketing teams and support functions on brand engagement. You have an outstanding track record on managing key agency relationships around content, activation, sponsorships and events.

What we offer you

NN invests in an inclusive, inspiring work environment and in skills and competences for the future. We match this with employee benefits that are in line with what is needed today and in the future. This way, we offer our employees the opportunity to get the best out of themselves. We offer you:

Salary in hay 19, depending on your knowledge and experience
13th month and holiday allowance are paid with your monthly salary
27 vacation days for a 5-day working week and one Diversity Day
A modern pension administered by BeFrank
Plenty of training and learning opportunities
NS Business Card 2nd class, which gives you unlimited travel, also privately. Do you prefer to travel with your own transport? Then you can declare the kilometres travelled
Allowances for setting up your home office and for internet use

What you will bring

You are a seasoned expert in brand content, digital marketing, sponsorships and events. In this role you ensure that our digital content and PR and events (digital or live) become even better so that everyone that NN engages with becomes more involved with our brand. Together with your team of brand content and event experts you develop and create (digital and live) brand content, brand activations and brand events that inform, inspire and activate our target groups. With your excellent strategic thinking, outstanding planning, up-to-date knowledge of and experience in automation and your sense of powerful communication, you ensure that we respond well to the needs of our target groups.

In more detail:

Relevant BA+ education, 10 years of experience in brand content, PR and events and extensive experience in (complex) management roles and/or leading a team with a variety of experts. Experienced in brand marketing within a complex organisation, with deep knowledge and experience of managing brand content/brand engagement
Creative, strategic and results-driven mind that can inspire and lead a consortium of agencies. Strong commercial/business acumen with the ability to influence strategic thinking/direction through creative and pragmatic issue resolution
Possess multi-tasking and organizational skills, have a keen eye for detail, problem-solving skills, the ability to prioritize and meet deadlines, to plan at least year ahead and manage a budget. A team player, truly collegiate and adroit at working collaboratively, self-directed and entrepreneurial with a sense of personal ownership
A person of sound judgment, able to establish a high level of credibility in the organisation, the ability to interface at all levels, building and developing strong relationships and particularly to win the respect of and act as a trusted advisor to senior management. Proven track record in content, PR and/or events, owned and earned media, and NPS-r projects at (financial) service providers with the ambition to bring NN to the next level in data-driven marketing
An international brand, marketing and or communications experience is highly desired
Excellent reporting and presentation skills (xls/ppt). Excellent communication skills; fluent in Dutch (native) & business English (oral and written)

You will work together with

You will be part of NN Group's Brand Marketing unit that consists of sub teams focused on data, research and planning, on brand & marketing communications and brand engagement. The newly formed Brand Marketing unit of NN Group is (co) responsible for the development and maintenance of uniform and strong brand marketing activities ensuring that our brand has a distinct positioning across all markets. You will proactively advise all 11 (inter)national business units of NN Group and provide recommendations to guide and support strategical, tactical, and operational brand, marketing, and communications decisions.

In this role you will report directly to the CMO of NN Group and advise her and the (inter)national teams in your area of expertise so that they can make informed decisions and guide the organisation towards the next level of brand marketing. Together with the CMO and her management team you will form the management team of NN Group's Brand Marketing, bringing vertical expertise and horizontal connection and integrated project management (agile way of thinking).

Your team consists of approximately 8 fte, specialised in brand content (products, services and sponsorships), social media and event management.